Cxlus

The biggest leak in your clinic's revenue isn't your ads. It's what happens after the first appointment. In most private clinics, the patient comes once, pays, leaves… and disappears. No follow-up. No relationship. No return visit.

The Real Problem: Silent Patient Drop-Off

You don't see the drop-out. You don't get a complaint. But the patient never returns. Research shows that up to 52% of new patients never return for a second appointment in private practices.

Why patients don't return:

They don't understand the next step
They feel like "just another patient"
They didn't experience anything worth remembering — or sharing

The Economics of Patient Retention

Patient Type	Avg. Revenue	Marketing Cost	Net Profit
First-time only	€150	€90	€60
Returning patient	€600/year	€0	€600

The Premium Clinic Approach

1. Remarkable First Impression

Instead of cold WhatsApp messages, patients receive a branded onboarding experience with personalized welcome messages, visual treatment plans, and professional digital touchpoints.

Clinics using CXLUS see up to 37% higher treatment plan acceptance rates.

2. Visual Patient Journey

Replace vague instructions with clear visual roadmaps showing current progress, next steps, and treatment milestones.

Treatment dashboard implementation leads to 2.3x higher plan adherence.

3. Automated Engagement

Maintain presence through intelligent automation: scheduled check-ins, appointment reminders, and personalized follow-ups that feel natural, not robotic.

"One London dermatology clinic increased patient retention by 28% in 60 days using automated communication."

Measurable Business Impact

KPI	Without CXLUS	With CXLUS
No-show rate	19–24%	< 8%
5-star reviews/month	3–5	12–20
Patient LTV	€300–€450	€900–€1,500
Referral rate	< 0.5/year	1.3–1.8/year

Why Most Private Clinics Lose Money After the First Appointment — And How to Fix It